Attendee Engagement? There’s an app for that!
14 March 2024Harness technology to elevate your event.
A well run event is a powerful thing: gathering people together to make contacts, share ideas and return to their work reinvigorated and inspired. The burden on the event organiser is significant, but there is a tool that can help achieve your event objectives while giving your attendees a more connected experience: an attendee app.
There is so much that a simple app can achieve to smooth the way, create opportunities for interaction and capture vital details. Here are some ways it can help you and your attendees:
- On brand: Your event app is an extension of your event website – and the event itself. The same branding, information and look and feel so that attendees immediately know they’re in the right place and that the information they need will be there.
- On schedule: You can easily let attendees know what is happening and where. With an event agenda that is updated in real-time and uses push notifications to indicate updates, your delegates will never miss a session or a meeting.
- Make it personal: Better still, attendees can create personalised schedules based on the sessions and meetings they’ve chosen or have been allocated into, planning beforehand so that they can make the most of the day.
- Easy orientation: On arrival, a simple scan of the app’s QR code grants your guests entry, whilst floor plans and agendas help them navigate the venue without stress.
- A greener event knowledge base: Speaker profiles, contact details and photos can all be displayed, as can PDF documents, presentation decks and other event information, all in their hand. This eliminates the need for a bulky, wasteful handbook.
- Creating community: An app can allow opted-in attendees to access each others’ details and enable them to message each other directly before, during and after your event, building connections and creating community around the event.
- Make it live: Give your visitors true interaction, in sessions and on the show floor.
- Let them participate in live polls and questionnaires.
- Create a Live Wall: an opportunity for attendees and speakers to post pictures and text into a stream and really become involved.
- Q&As: Interactive question and answer sessions can be presented in real-time to give the audience a chance to directly engage with both the speaker and the wider audience.
- Augment the experience: Harness the power of the app to provide immediate findings, sentiment and feedback to your audience and encourage them to delve deeper into topics that cause the most debate.
- Gather feedback: Data collected from your app can also shape future events, highlighting the elements, sessions and topics your attendees were most interested in. Additionally, it enables you to send post-event surveys to discover the thoughts and feelings behind the numbers and what people might be interested in.
- Measure: From the app, you can gauge attendee engagement, session popularity and other metrics, enabling you to identify areas for improvement and make data-driven decisions for future events.
An attendee app is that rare thing – a win-win. Great for the delegate who can navigate, plan, network and participate more effectively, and great for the event organiser who can harness this technology to drive efficiencies and insights, to keep everyone up to date and, best of all, to create a better, more dynamic delegate experience.
There really is an App for that: Eventogy’s beautifully designed attendee app is part of our all-in-one event management platform. If you’re organising corporate events, we’re here to help. Interested in learning more? Just complete the form below and we’ll be in touch.
