A Decade of Change: How Event Tech Is Revolutionising the Event Experience
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Having worked in events for over a decade before moving into event tech, I’ve seen first-hand how much the landscape has changed. From running financial, investment and legal conferences at one of the largest event companies in the world to now working on the technology side with Eventogy, it’s been fascinating to watch the way digital tools have transformed what events look and feel like, both for attendees and the people behind the scenes.
When I first started, event planning was very manual. Spreadsheets, email chains, endless checklists and a lot of in-person coordination. It worked, but it was time-consuming and didn’t leave much room for flexibility. You relied heavily on experience, instinct and good relationships with suppliers. Post-event reporting was limited to delegate counts and a handful of feedback forms.
Towards the end of my time at running events, you could see digital tools starting to make a difference. Things like online registration systems, event apps and on-site check-in tech were making it easier for attendees to manage their experience and for organisers to stay on top of logistics. It was clear even then that tech could do more than just speed things up, it had the potential to improve the entire experience.
The Attendee Experience Has Moved On
From the attendee’s point of view, events are now a completely different proposition. Registration is seamless, agendas are accessible via your phone, networking is easier and you can interact with content on your own terms. It’s more personalised, more convenient and far more engaging than it used to be.
No one misses paper delegate lists or rummaging through a bulky conference pack to find out which room your next session is in. It’s about giving people control over how they engage with the event, while still keeping things slick and professional.
A Better Way to Run Events
For event managers, particularly in financial and legal sectors where attention to detail is critical, having everything in one place has been a real breakthrough. Instead of juggling separate systems for registration, communications, check-in, and reporting, all-in-one platforms mean you can manage everything from one dashboard.
It’s not just about convenience either. It reduces the risk of mistakes, saves huge amounts of time, and makes life easier when you’re on-site. When you’re running back-to-back conferences or managing multiple events across different locations, having a joined-up system is invaluable.
Data and Security Matter More Than Ever
Alongside operational improvements, the ability to capture and use meaningful data has been a big step forward. Understanding which sessions resonate, when people arrive and leave, and how they interact with content gives you valuable insight to improve future events.
At the same time, security has rightly become a top priority, especially in sectors handling sensitive client data and confidential information. Any event platform now needs to have solid, enterprise-grade security built in as standard. It’s something we take very seriously at Eventogy and an area I’ve seen grow in importance over the years.
What’s Next
Looking ahead, I think the next wave of change will come from even more personalisation, better hybrid event experiences and smarter analytics. Changes over recent years proved that digital solutions can add huge value, even in the most traditional industries, and I don’t see that momentum slowing down.
What excites me is that the conversation is no longer just about adding tech for the sake of it. It’s about how digital tools can help deliver genuinely better events, more seamless, more efficient and ultimately more valuable for both attendees and organisers.
Having spent time on both sides of the industry, it’s great to see event technology finally becoming a partner rather than just a support act.