Tom Phillips

Most events teams I meet are running serious event programmes on a patchwork of single use tools, shared inboxes and a spreadsheet that only one person fully understands. It holds together, just about, until the security review lands or the budget question arrives and nobody can answer it quickly.

I am Commercial Director at Eventogy. I spend my time with Heads of Events and Marketing at law firms, banks and other large enterprises, helping them consolidate that patchwork into one secure event management platform. I built our commercial operation and I have sat through more procurement processes and security questionnaires than I care to count. That turns out to be useful knowledge, because buying event technology in a regulated industry is nothing like buying it anywhere else.

Security reviews are expected. That is my job, and the documentation goes over before anybody asks for it. What stops a purchase is the gate behind the gate, a due diligence step that did not exist the last time that firm bought software and that nobody inside the building owned. So it goes where this work always goes, to the events lead, on top of the job she was hired for.

I write here about what enterprise event buyers actually wrestle with: tool sprawl, security sign-off, proving ROI, and building a business case that survives procurement. Most of it is useful whether or not you ever talk to us.

If you are evaluating event technology and want a straight answer about what works, my inbox is open.