How Eventogy transformed legal event management for Linklaters
“Eventogy is built exactly the way law firms run events.”
One of the most prestigious law firms in the world, running events to match.
With global clients and a reputation for legal excellence, Linklaters runs a wide range of strategic events each year: high-end partner dinners, hybrid seminars, internal conferences and client-facing forums. Each one must reflect the firm’s professionalism, consistency and brand standards.
Before adopting Eventogy, the firm managed all of this with separate tools, disconnected workflows and manual processes. It needed a platform that could support global consistency, integrate into its CRM, and elevate the client experience.
An inconsistent client experience
Linklaters previously relied on a combination of spreadsheets, Outlook invites, printed check-in lists and simple RSVP landing pages. This created inefficiencies and limited visibility across offices. Events were delivered with high care, but with little data cohesion, which hurt data accuracy and made the process hard to scale.
- Inconsistent client experiences between regional offices
- Manual attendee tracking and no central visibility
- Difficulty capturing event data in Salesforce
- Limited control over branding, accessibility and security
- High administrative burden across teams
“Clients were checked in on site using a hard copy list, and this data rarely made it back into the system of record. We were losing track of our client interactions. This had to change.”
One secure platform, built to scale globally
The platform had to meet strict compliance requirements, integrate seamlessly with Salesforce, and deliver a modern, branded experience for clients across every channel.
“What would take multiple teams, from BD to legal secretaries, hours to manage is now handled with a few clicks. That’s not just time saved, it’s risk reduced.”
The entire event lifecycle, in one place
Linklaters now manages everything from planning and invitations to guest tracking and post-event reporting through Eventogy: every client-facing touchpoint professional, compliant and consistent.
CRM Integration
All registration and attendance data syncs directly with Salesforce. Eventogy becomes an extension of the CRM, giving teams real-time access to event engagement and long-term relationship tracking.
Global templates & controls
Every event follows the same process regardless of region or team. Templates ensure consistent branding, data handling and user experience, supporting compliance and efficiency across all offices.
Microsite & Email Builder
Event managers build branded microsites for each event, reducing reliance on lengthy emails. The sites are mobile-optimised, easy to navigate and fully accessible.
Personal Send Workflow
Senior partners often prefer to invite high-value clients directly. Eventogy lets them send from Outlook while still capturing RSVP and attendance data, preserving the personal touch without losing visibility.
“We used to use a mailing platform to send invitations, relying on simple RSVP processes, but it was always a compromise. Eventogy gives us a full view, from invite to check-in to reporting, all in one place.”
Modernising check-in and on-site security
The move from printed lists to the Eventogy Host App has been one of the most impactful changes. digital check-in with real-time visibility, fully integrated into building security for internal events.
- Guests checked in via QR codes or NFC
- Attendance updated instantly in Eventogy and Salesforce
- Walk-ins recorded and assigned badges on-site
- Security teams know exactly who is in the building
“Now we know who is in the building at all times. That’s not just operationally helpful. It’s essential for safety and compliance.”
Equal access for every attendee
With a global client base and diverse audiences, every guest must have the same ability to engage with event content. Eventogy supports this with accessible design across all email and web templates.
- Microsites and emails designed for screen readers
- Colour contrasts and fonts that meet accessibility standards
- Mobile-friendly layouts for ease of navigation
- Internal testing across devices and assistive technologies
- Full WCAG 2.2 compliance
Expanding across every region
Linklaters is now rolling Eventogy out across all external events globally, soon managing hundreds of thousands of contacts across every region and practice group.
- Further rollout of the Attendee App
- A hospitality module for managing ticketed entertainment
- Integrating budgeting and approvals into event workflows
“We are just getting started. Eventogy gives us the structure and flexibility to scale while delivering at a consistently high standard for our clients.”