Eventogy and LexisNexis InterAction+ Partner to Transform Legal Events

In today’s increasingly competitive legal landscape, relationships are everything. The ability to deliver high-quality, insight-driven events that strengthen client bonds is a key differentiator. That’s where this partnership comes in. By integrating Eventogy’s intuitive event platform with the deep relationship intelligence of InterAction+, legal teams can now run smarter, more effective events that align perfectly with their business development goals.

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A Partnership Built on Complementary Strengths

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LexisNexis InterAction+ is a CRM platform trusted by the world’s top law firms to manage relationships with clients, prospects, and referrers. It brings together communication history, interaction timelines, and business development insights into a single, centralized system. When paired with Eventogy’s enterprise-grade event management capabilities, including virtual, hybrid, and in-person experiences—the result is a tightly connected workflow where event planning and relationship management go hand in hand.

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From branded event websites and targeted invitations to real-time engagement tools like live polls, breakout sessions, and post-event analytics, Eventogy enables legal marketing and events teams to deliver standout experiences with ease. This new integration means that client data and event strategy are no longer siloed. Instead, firms can operate from a unified platform that enables personalized, meaningful interactions at scale.

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Delivering Value to Legal Teams

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The legal industry faces unique challenges when it comes to event management. Client relationships are nuanced, confidentiality is paramount, and event ROI must be measurable. With Eventogy and InterAction+, firms gain a solution designed specifically for their needs—built to handle the complexity of professional services events while maintaining security, elegance, and simplicity.

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Here are just some of the ways this partnership benefits our customers:

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1. Enhanced Client Insights
Event teams can now plan events using live CRM data, enabling more tailored experiences based on client interests, history, and behavior.

2. Streamlined Workflows
Data syncs seamlessly between platforms, eliminating manual processes and reducing administrative overhead, freeing up teams to focus on strategy.

3. Increased Engagement
From pre-event communications to post-event follow-up, firms can ensure every touchpoint is timely, relevant, and aligned with broader business development goals.

4. Data-Driven Results
Eventogy’s powerful reporting tools, combined with InterAction+’s analytics, help measure impact, identify opportunities, and optimize future initiatives.

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“We’re delighted to welcome Eventogy to the InterAction Partner Network and look forward to collaborating with our shared Clients; supporting them to gain further actionable insights when using our technologies” Zoë Uddgren-Young - Head of Partnerships and Strategy, LexisNexis

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A Milestone for Innovation in Legal Events

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This partnership represents more than just software integration, it’s a shared commitment to innovation within the legal sector. Both Eventogy and LexisNexis are trusted by leading global firms and understand the importance of aligning technology with the real-world needs of legal professionals.

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By bridging the gap between CRM and event management, we’re helping firms move from one-off events to fully integrated client engagement strategies. Whether it’s a targeted roundtable for key accounts or a large-scale virtual conference, firms can deliver experiences that not only impress but drive measurable business outcomes.

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Looking Ahead

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As we move forward, we’re excited to continue evolving this integration and building on our shared vision: helping legal firms create seamless, impactful, and data-informed events that foster lasting relationships.

This partnership is just the beginning. We’re here to support legal professionals with the tools, data, and confidence they need to lead the future of legal event marketing.

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Want to see the integration in action?
Get in touch with our team to learn how your firm can benefit from the combined power of Eventogy and InterAction+.