How Sinclair Transformed Global Pharma Events with Eventogy
The need for structure at scale
Sinclair Pharma is a global aesthetics company that specializes in scientifically advanced injectable products. Medical education is a core part of its growth strategy, helping healthcare professionals use its products safely and with confidence.The company runs a broad international program of events, from small clinical sessions to large multi-day conferences with over 1,000 attendees. While the programs had long been successful, Sinclair identified the need for more structure, better visibility, and greater consistency. To support this evolution, Sinclair chose Eventogy.
With the use of Eventogy’s templates, the look and feel of fully branded Freshfields events websites remains consistent across devices and browsers. This makes it easier for both attendees and organisers, who can easily find what they need without the stress of having to navigate through different platforms and tools.
Plus, instead of relying on multiple different marketing systems, Freshfields has been able to consolidate all its efforts into one global approach: one app for users who want to see details about upcoming events, one app for organisers who need help managing RSVPs, and one email template when confirming an attendee’s attendance.
Selecting Eventogy
Sinclair needed more than a registration tool. It required a global platform to plan, approve, and analyze events across markets. The platform had to support a wide variety of formats and integrate with Sinclair’s CRM and compliance systems.
Eventogy met these needs with an adaptable licensing model, strong integration capabilities, and a collaborative approach. The platform's integration with Sinclair’s CRM helped unify event and sales data. Just as important, Eventogy’s team showed a clear commitment to building around Sinclair’s specific requirements.
One of those requirements was a global calendar to track trainer availability, avoid scheduling conflicts, and provide a complete view of event activity by brand, speaker, and location. Eventogy developed this functionality in direct partnership with Sinclair and continues to improve it based on user feedback.
“The calendar wasn’t something they had initially, but we explained why it mattered and they built it. That kind of responsiveness made a real difference,” said Adam Lengyel, Strategic Program Manager at Sinclair.
Implementation: building together
Rolling out Eventogy was a collaborative process that involved stakeholders from digital, medical, Marketing, and compliance teams.
A key challenge was the integration with Sinclair’s on-premise CRM. Unlike cloud-based systems, this required custom development. Throughout the project, Eventogy’s implementation team was praised for being responsive, knowledgeable, and hands-on.
“Support has been fantastic,” said Adam. “Even now, if we need something urgently, the team responds in minutes. That kind of support is rare.”
The Eventogy team also worked with Sinclair to develop a structured event request and approval workflow. Affiliate teams can now submit requests that include trainer, location, date, budget, and brand alignment. These requests are routed to the right approvers, centrally logged, and connected to reporting systems.
This process has improved consistency and oversight while keeping things easy for local teams.
Delivering events with Eventogy
Since adopting Eventogy, Sinclair has used the platform to manage a wide range of event types:
1.
Small clinical trainings with one to ten participants
2.
Regional masterclasses with 30 to 100 attendees
3.
Large-scale global events with up to 1,200 delegates
Eventogy supports each stage of these events, from registration to check-in to post-event reporting. The Host App has been especially useful for tracking attendance in real time and reducing on-site confusion.
“At our global event in January, it was night and day,” said Dave. “For the first time, we had real-time data on who was in the room. We could follow up after the event. The whole experience just felt more professional.”
Compliance and Control
Compliance is a top priority for Sinclair. Eventogy helps the company meet strict regulatory standards by enforcing policies within the platform.
One critical policy ensures that no trainer can be assigned to an event without a valid contract. Eventogy makes this automatic by blocking non-compliant assignments at the system level.
This feature has removed ambiguity and made it easier for teams to follow policy. It has also given Sinclair’s leadership greater confidence in the compliance of their global event programs.
Built for Event Managers
For Sinclair’s event managers, Eventogy has become an essential part of their toolkit. The platform is not only powerful but also refreshingly easy to use. It was built with the realities of fast-paced event planning in mind, helping teams save time, reduce errors, and stay in control without needing technical skills.
One of the biggest advantages has been the ability to reuse templates and work within a system that reflects how teams actually plan events.
“I love the fact that you can create templates for events. It’s been a massive time-saver. We don't have to start from scratch every time.” said Adam.
Results and Impact
Even in the early stages of rollout, Sinclair is seeing measurable benefits:
1.
Increased visibility across regional events
2.
Streamlined approvals for new events and trainer scheduling
3.
Reduction in the time it takes to set up an event by at least 50%
3.
100% adoption rate across affiliates
4.
Professional and consistent attendee experiences
5.
Automated compliance enforcement
6.
Check-in times dropped by more than half
7.
Time savings for global teams during planning and execution
More importantly, the platform is creating a foundation for strategic insight. By connecting Eventogy data with CRM and analytics tools, Sinclair can now track costs, engagement, and return on investment.
“We’ve always known these events matter, but now we’re starting to measure how much,” said Adam. “For the first time, we’ll be able to say what we spent, how many people attended, and what kind of impact it had across the business.”
Looking ahead
Sinclair’s objective is not just to digitize its event processes but to reimagine them. With Eventogy, the company has the tools to do exactly that.
The next phase will focus on deeper attendee engagement, stronger integrations with sales and marketing, and ongoing improvements based on regional feedback.
For Sinclair, Eventogy is not just a tool. It is a partner in transforming how global training events are delivered — efficiently, securely, and at scale.“
If you’re in an industry where training is central, especially pharmaceuticals or aesthetics, Eventogy is a smart investment. It’s structured, flexible, and supported by a team that listens and delivers.”
Dave Baldwin, Head of Digital, Sinclair
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